Yahoo's Search Campaign on 3/11

Yahoo’s Search Campaign on 311

Yahoo, the number one web-site in Japan, had a nice campaign on fourth anniversary of Eastern Japan Earthquake that happened on 311. For each “3.11” search, they made 10¥ donation to relief efforts. Around 3M people participated in “Search for 3.11” campaign, and Yahoo is going to donate around $240k. That’s pretty nice, not only because they’re helping out, but also it’s a great way to raise awareness.

They also shared this beautiful visual on mostly searched terms about the sad event. A dramatic increase in earthquake related words can be seen on 311 each year. To give an example, “What is meltdown?” was one sad query. You can also play with this interactive slide.